The Ministry of Culture and Information Working Group held a meeting for preparation of Handbook for teachers for the improvement and development of media literacy in pre-university education in Serbia. Expert Violeta Kecman, with the contribution of expert Ana Martinoli, delivered presentation about...
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The first training course on the project has been completed for Radio-television Serbia (RTS). The workshop taught radio and web journalists, how to use smart phones, to produce video reports, but also how to turn their mobiles into sophisticated broadcasting kits. It marks the beginning of a comprehensive...
The Steering Committee’s meeting of the “Support to Media Reforms in Serbia” project focusing on media literacy development in pre-university education in Serbia, as well as the strengthening of public media services, was held today at the Ministry of Culture and Information. A new project team with...
The first meeting of the Working Group for creating a Guidebook for the improvement and development of media literacy in pre-university education in Serbia was held in the Serbian Ministry of Culture and Information, in cooperation with the Delegation of the European Union through its project Support...
Managers and editors from Serbian national broadcaster TV Srbija (RTS) and regional broadcaster TV Vojvodina (RTV) visited colleagues, managers and experts in Denmark as part of study visit organized by the Project. It was unique opportunity for representatives of Serbian media operators to introduce...
Support to
RTS and RTV
Public service broadcasters play an important role as trustworthy suppliers of information to all citizens. Radio-television of Serbia (RTS) and Radio-television of Vojvodina (RTV) are therefore key partners in the project Support to media reforms in Republic of Serbia.
Media
Literacy
Support to development of new conditions in reforming primary and secondary education in Serbia in the field of media literacy by assisting the Ministry of Culture and Information in leading the process of creation new curriculum.
Monitoring of EU
Grants to Media
The project will support the EU Delegation in monitoring process of implementation of nine awarded media grants in Serbia that the EU Delegation launched in April 2017 with a budget of EUR 2,3 million.
Public service media organisations all over the world face a number of challenges. One of them is reaching their audiences in a media environment characterized by rapid changes and strong global players. Especially the younger audiences are turning their back on traditional media – public service broadcasters included. To stay relevant and to secure impact has never been harder. The political and financial environment in Serbia is only adding to the challenges – as described in the EU Progress Report for Serbia of April 2018.
The assistance to RTS and RTV therefore includes a number of training activities, consultative sessions and study tours to European public service broadcasters.
Capacity building and training across RTS and RTV will go on from October 2018 till the end of the project in February 2020 and will include:
Improvement of internal and external communication;
Enrichment of content in national minority languages;
Competence building in use of social media.
Support to development of new conditions in reforming primary and secondary education in Serbia in the field of media literacy by assisting the Ministry of Culture and Information in leading the process of creation new curriculum.
The project will support the forming of a Working Group coordinated by the Ministry of Culture and Information and Ministry of Education with main task to make recommendations and expertise, based on practices in the EU member states in the area of media literacy.
The preparation of a curriculum that would include media literacy at primary and secondary level of education is one of the strategic goals of media policy in the coming period and will cover both students and teaching staff.
In addition, the project will support the leading role of RTS and RTV in the development of programmes dedicated primarily to younger generation as audience, but also as program creators with the special stress on interactive contents, design of a special web and mobile applications and possible large-scale media literacy campaign.
RTS and RTV will take the lead in the development of programmes and other media services that would contribute to the protection and education of young viewers as part of the promotional campaign.
The project will support the EU Delegation in monitoring process of implementation of nine awarded media grants in Serbia that the EU Delegation launched in April 2017 with a budget of EUR 2,3 million.
Support in the form of long term grants to media is granted for investigative and creative media production in the area of rule of law, environmental protection, cultural diversity, media and digital literacy and the EU accession process in Serbia.
The grants are between EUR 150,000 to EUR 300,000 for the period 24 to 48 months.
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