Menu

Last night, the promotion of the “Handbook on Media Literacy” as well as the webinar “Digital Rebel” were held with great success. Yesterday’s event was given additional weight by recorded statements on the importance of media literacy by Ambassador Sam Fabrizi, Head of...

The webinar “Digital Rebel” and the promotion of the “Handbook for Media Literacy in the Pre-University Age” will be held on Wednesday, December 9, at 5 p.m. The webinar “Digital Rebel”, which monitors the virtual maturation of high school children, ends the cycle...

From Monday, November 23rd, every working day from 9.40 a.m. on the second channel of the Radio-television Serbia, immediately after school lectures, a new feature-animated television series “Superheroes of Media Literacy” will be broadcast. This TV series (consisting of 18 episodes lasting...

Workshops for pupils called “Media Literacy”, within the UNESCO Week of Media Literacy, were held this week in the elementary school “King Alexander I” in Belgrade. The organizer is the Ministry of Culture and Information, which will continue to organize workshops in the coming...

The latest annual report of the European Union on Serbia’s progress towards membership in the European Union recognizes the commitment of the Ministry of Culture and Information to improve media literacy through the development of recommendations and guidelines for improving and developing media...

Slider

Support to
RTS and RTV

Public service broadcasters play an important role as trustworthy suppliers of information to all citizens. Radio-television of Serbia (RTS) and Radio-television of Vojvodina (RTV) are therefore key partners in the project Support to media reforms in Republic of Serbia.

Media
Literacy

Support to development of new conditions in reforming primary and secondary education in Serbia in the field of media literacy by assisting the Ministry of Culture and Information in leading the process of creation new curriculum.

Monitoring of EU
Grants to Media

The project will support the EU Delegation in monitoring process of implementation of nine awarded media grants in Serbia that the EU Delegation launched in April 2017 with a budget of EUR 2,3 million.

Public service media organisations all over the world face a number of challenges. One of them is reaching their audiences in a media environment characterized by rapid changes and strong global players. Especially the younger audiences are turning their back on traditional media – public service broadcasters included. To stay relevant and to secure impact has never been harder. The political and financial environment in Serbia is only adding to the challenges – as described in the EU Progress Report for Serbia of April 2018.

The assistance to RTS and RTV therefore includes a number of training activities, consultative sessions and study tours to European public service broadcasters.

Capacity building and training across RTS and RTV will go on from October 2018 till the end of the project in February 2020 and will include:

Improvement of internal and external communication;
Enrichment of content in national minority languages;
Competence building in use of social media.

Support to development of new conditions in reforming primary and secondary education in Serbia in the field of media literacy by assisting the Ministry of Culture and Information in leading the process of creation new curriculum.

The project will support the forming of a Working Group coordinated by the Ministry of Culture and Information and Ministry of Education with main task to make recommendations and expertise, based on practices in the EU member states in the area of media literacy.

The preparation of a curriculum that would include media literacy at primary and secondary level of education is one of the strategic goals of media policy in the coming period and will cover both students and teaching staff.

In addition, the project will support the leading role of RTS and RTV in the development of programmes dedicated primarily to younger generation as audience, but also as program creators with the special stress on interactive contents, design of a special web and mobile applications and possible large-scale media literacy campaign.

RTS and RTV will take the lead in the development of programmes and other media services that would contribute to the protection and education of young viewers as part of the promotional campaign.

The project will support the EU Delegation in monitoring process of implementation of nine awarded media grants in Serbia that the EU Delegation launched in April 2017 with a budget of EUR 2,3 million. Support in the form of long term grants to media is granted for investigative and creative media production in the area of rule of law, environmental protection, cultural diversity, media and digital literacy and the EU accession process in Serbia. The grants are between EUR 150,000 to EUR 300,000 for the period 24 to 48 months.

Implemented by:

This website has been produced with the assistance from the European Union. The contents of this website
are the sole responsibility of the project “Support to Media Reforms in Serbia” and
do not necessarily reflect the views of the European Union.

© All Rights Reserved