“Support to media reforms in the Republic of Serbia” is an EU-funded project aim to:
Public service media organisations all over the world face a number of challenges. One of them is reaching their audiences in a media environment characterized by rapid changes and strong global players. Especially the younger audiences are turning their back on traditional media – public service broadcasters included. To stay relevant and to secure impact has never been harder. The political and financial environment in Serbia is only adding to the challenges – as described in the EU Progress Report for Serbia of April 2018.
The assistance to RTS and RTV therefore includes a number of training activities, consultative sessions and study tours to European public service broadcasters.
Capacity building and training across RTS and RTV will go on from October 2018 till the end of the project in February 2020 and will include:
Support to development of new conditions in reforming primary and secondary education in Serbia in the field of media literacy by assisting the Ministry of Culture and Information in leading the process of creation new curriculum.
The project will support the forming of a Working Group coordinated by the Ministry of Culture and Information and Ministry of Education with main task to make recommendations and expertise, based on practices in the EU member states in the area of media literacy.
The preparation of a curriculum that would include media literacy at primary and secondary level of education is one of the strategic goals of media policy in the coming period and will cover both students and teaching staff.
In addition, the project will support the leading role of RTS and RTV in the development of programmes dedicated primarily to younger generation as audience, but also as program creators with the special stress on interactive contents, design of a special web and mobile applications and possible large-scale media literacy campaign.
RTS and RTV will take the lead in the development of programmes and other media services that would contribute to the protection and education of young viewers as part of the promotional campaign.
The project will support the EU Delegation in monitoring process of implementation of nine awarded media grants in Serbia that the EU Delegation launched in April 2017 with a budget of EUR 2,3 million.
Support in the form of long term grants to media is granted for investigative and creative media production in the area of rule of law, environmental protection, cultural diversity, media and digital literacy and the EU accession process in Serbia.
The grants are between EUR 150,000 to EUR 300,000 for the period 24 to 48 months.