Public service media organisations the world over face a number of challenges. One of them is reaching their audiences in a media environment characterised by rapid changes and ever-stronger global players. Younger audiences especially are turning their back on traditional media – public service broadcasters included. To stay relevant and to secure impact has never been harder. The political and financial environment in Serbia is only adding to the challenges – as described in the EU Progress Report for Serbia of April 2018.

The assistance to RTS and RTV therefore includes a number of training activities, consultative sessions and study tours to European public service broadcasters.

Capacity building and training across RTS and RTV will go on from February 2019 until the end of the project in May 2020 and will include:

Providing technical advice as RTS and RTV move into new, purpose-built newsrooms in which TV, Radio, online and social media platforms will produce and distribute news under one roof
Enhancing the use of social media in news and current affairs coverage
Helping to enrich content in national minority languages.

Implemented by:

This website has been produced with the assistance from the European Union. The contents of this website
are the sole responsibility of the project “Support to Media Reforms in Serbia” and
do not necessarily reflect the views of the European Union.

© All Rights Reserved