Public service media organisations the world over face a number of challenges. One of them is reaching their audiences in a media environment characterised by rapid changes and ever-stronger global players. Younger audiences especially are turning their back on traditional media – public service broadcasters included. To stay relevant and to secure impact has never been harder. The political and financial environment in Serbia is only adding to the challenges – as described in the EU Progress Report for Serbia of April 2018.
The assistance to RTS and RTV therefore includes a number of training activities, consultative sessions and study tours to European public service broadcasters.
Capacity building and training across RTS and RTV will go on from February 2019 until the end of the project in May 2020 and will include: